柏林國際應(yīng)用科技大學(xué)

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柏林國際應(yīng)用科技大學(xué)-數(shù)字商務(wù)與管理

BA Digital Business and Management(本科)

專業(yè)概況

在這里學(xué)什么?

With digitalization being a major trend in the modern, global economy, studying Digital Business is worthwhile. Therefore, more and more Digital Management programs focus on this topic. Start a career in a promising occupational field with the Business & Management BA program at Berlin International.

What career opportunities does the BSc in Digital Business offer?

Much change is necessary in companies with existing business models, new career opportunities currently in start-ups, small to medium-sized marketing agencies as well as multinational corporations. As a Business Specialist in the digital field, she wants to work on changing strategies, marketing, customer relationships, and wants to assist in the development of new business models. It wants to be responsible for the new digital realities.

Progressive teaching concept for a professional training

Based on the demands of the real world, the Digital Business & Management BA program prepares you to join the increasingly challenging global job markets. Our progressive teaching concepts combine individual and group projects on a theoretical as well as empirical level so that as graduates you are ready to enter directly the practical world. With a strong focus on professional needs, each course in the Business Management program at Berlin International offers you skills and knowledge linked to your desired field of expertise, and with a friendly, inclusive and personal environment, you benefit from our direct responses to your individual needs and demands. The Bachelor program in Business Administration is taught in English.

Are you interested in Digital Business and would like to study in Berlin? Good choice! The German capital has a special atmosphere and inspires due to its wide range of innovative digital business cases developed and implemented in Berlin. As a Digital Business and Management BA graduate you will have numerous options of entering the job market, including self-employment options as well as working in various marketing and sales departments. In a practice-driven and motivating learning atmosphere, an internationally experienced team of lecturers and professors at BI Berlin encourages you to unfold your individual talents and develop your personality as a Digital Business and Management specialist.

Specialization and Project Activities within the Digital Business Study Program

You can customize your Digital Business program by choosing a specialized subject you are particularly interested in. Based on your early choice, you will get the chance to link most course related project work to your expertise. These include research projects or business case analysis in the field of digital marketing.

Graduates can work as an assistant of managing directors and CEOs, as junior product managers at the beginning of their career, within small and medium-sized as well as multinational corporations.

What companies can you apply to?

As a graduate of the Digital Business and Management program, you can apply at various organizations. You acquired skills in the field of Digital Business will offer you opportunities throughout the organization since your digital background gives you the chance to implement new and innovative approaches for customer relationship management or participate in other sectors. Your work will definitely have an impact on economic, political, social, cultural and personal life.

Various job perspectives and employers such as:

Getting hired at a

multinational corporation
local niche market leader
non-governmental organization
public sector institutions

Founding a start-up company i.e. for creation and marketing of new ideas
Further study and research

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課程信息

學(xué)制:全日制(3 年)

學(xué)費:€7,920.00 (¥ 61,641) /年

開學(xué)時間:2022十月

申請截止日期:

留學(xué)地點:Berlin International University of Applied SciencesSalzufer 6,Berlin,10587, Germany

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